Creative Butter partnered with cloud-based construction management software company Procore to write the copy for and design the look of a retargeting campaign made up of six banner ad sizes: Medium Rectangle (300×250), Leaderboard (728×90), Wide Skyscraper (160×600), Large Rectangle (300×600), Mobile Leaderboard (320×50) and Billboard (970×250). The banners were run via campaigns on social media and other online platforms to drive people to the Procore website. Once there, retargeting came into play by keeping track of those visitors by displaying the same ads to them as they visit other sites online.
- Banner Ad Copy
- Banner Ad Design
- Retargeting Campaign