Creative Butter was hired as branding consultants during the discovery phase of Kaweah Delta Medical Center’s two-year brand refresh initiative. We partnered with internal marketing to run focus groups to determine need, viability, and desire to unite the largest healthcare district in California under one new corporate identity system. Under our guidance, the board unanimously supported the rebrand. A new name – Kaweah Health – was selected to represent the entirety of services, programs, and locations, and to reflect the Native American origins for which the hospital was named. Additionally, Creative Butter secured the trademark.
Name Change
“Kaweah” is a Yokut word.
Design Inspiration
The valley’s Yokut tribe was renowned for intricate patterns woven into basketry.
New Tagline
More than Medicine. Life.
Design Inspiration
Swiss Style directness serves as a counterbalance to a complicated world.