Increased click-through rate (CTR) was Invoca’s goal when they engaged Creative Butter to help with direct response via Gmail Sponsored Promotions (GSP). Our objective was to improve Invoca’s overall digital marketing performance and provide access to new leads. We created a series of on-brand Web and Email banners that were placed on highly trafficked websites, as well as within Google’s GSP.
- Banner Ads
- Direct Response Marketing
- Gmail Sponsored Promotions (GSP)