FULL HILARITY and PARTIAL NUDITY!!! That’s the call-to-action for the comedy film, “Public Museum: A Collection of Artifacts & Idiots.” – comedy film for which we handled the film production and advertising.
Creative Butter believes in the power of storytelling and we help brands build brand loyalty. We not only strategized the film and TV advertising, we also worked with the the filmmaking team from pre-production through post, consulting on Motion Graphics, Title Design and everything in between. To say Creative Butter conceptualizes, executes and launches high-quality strategically-driven creative is very true. That is the essence of what we do – but it doesn’t tell the whole story. Sometimes there’s FULL HILARITY and PARTIAL NUDITY!!!
Entertainment Branding… It all begins with the film’s story, which we translate into its Brand Story. We started with Post Production and the creation of Motion Graphics (Motion GFX) and Animations, which led to Main Title Design for the movie studio, “By George! Pictures.” Soon, we were producing all of the Title Sequences – from Main Title Design to Animated Credits. Once the theatrical movie was completed, we developed a complete Brand Style-Guide, including (but not limited to) Logo Specifications and Usage, Typography, Color Palette, Graphic Style, Photographic Style, Layouts and Grids, Writing Style and Voice, and Social Media Guidelines. We then leveraged the new Brand Style-Guide to reach the right consumers at the right time with the right content via the right brand touch-points (specifically Facebook, Film Festivals and an International Art Competition). We drew from years of experience in the entertainment industry to partner with the filmmakers of “Public Museum” to launch their live action film and build a loyal community on the social network, Facebook.
Creative Butter’s deep Digital expertise and Traditional Promotional Marketing expertise enables our clients, like “Public Museum,” to effectively navigate both spaces deftly and, subsequently, increase their reach and influence at the intersection of culture, technology and design.